Nicole German

Global Head & Vice President, Enterprise Digital Marketing, Sales & Growth

As the Global Head & Vice President, Digital Marketing, Sales & Growth at Scotiabank, Nicole is responsible for Scotiabank’s global digital channel sales, marketing & growth strategy. She has been a pivotal contributor to the Bank’s overall digital transformation and oversees the development of the global marketing technology strategy and the digital performance, content and social teams.
Focused on building high-performance teams and driving fast-paced growth for companies, prior to Scotiabank Nicole has led marketing organizations for global enterprise software and technology companies including SAP, LinkedIn, and others.
An active philanthropist, she serves as the Chair of the Board of Governors for North York General Hospital Foundation, is the Founder & Executive Director of The Maddie Project, a youth mental health not-for-profit and participates on the Advisory Board for Scotia Women’s Initiative.

All Sessions by Nicole German

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Day 1: Jun 15, 2021

11:10 am

11:10 am

Panel | CMO Power Panel

Improve your Business & Digital Strategy with the Maturing Role of the Chief Marketing Officer

The role of the CMO is transforming to one of a change leader. It now requires increasing and broadening business responsibilities and technical capabilities. Understand how the role of the CMO is transitioning from delivery executive to now include business executive. Take away proven strategies to:

  • Identify key trends that demonstrate the CMO’s increased role in technology and in the business overall
  • Discover why privacy and consent will significantly change how CMOs do their job in the future
  • Examine the ever-evolving digital identity of customers

Improve your digital marketing strategy by utilizing the maturing role of the CMO.

Day 2: Jun 16, 2021

10:05 am

10:05 am

Keynote

A Culture Code – The Next Normal for High-Performance Agile Teams

The pandemic was a catalyst for digital teams to pivot, accelerate, or both — a fire that could either burn or forge, bring teams together or reveal hidden fault lines. While some organizations spent time and money pivoting, those built on an agile foundation were able to respond at speed and scale. What’s next for these fire-forged teams? Join this session to discuss how culture will be a key differentiation in the next normal of high-performance digital marketing teams.