Nicole German

Chief Marketing Officer

As the Global Head & Vice President, Digital Marketing, Sales & Growth at Scotiabank, Nicole is responsible for Scotiabank’s global digital channel sales, marketing & growth strategy. She has been a pivotal contributor to the Bank’s overall digital transformation and oversees the development of the global marketing technology strategy and the digital performance, content and social teams.
Focused on building high-performance teams and driving fast-paced growth for companies, prior to Scotiabank Nicole has led marketing organizations for global enterprise software and technology companies including SAP, LinkedIn, and others.
An active philanthropist, she serves as the Chair of the Board of Governors for North York General Hospital Foundation, is the Founder & Executive Director of The Maddie Project, a youth mental health not-for-profit and participates on the Advisory Board for Scotia Women’s Initiative.

All Sessions by Nicole German

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Day 1: Jun 8, 2022

9:00 am

9:00 am


Captivate Your Customers’ Attention with an Engaging, Blended Omnichannel Journey

Having an efficient cross-channel digital marketing strategy in place for your campaigns is a necessity. Strengthen the positioning of your products and services in front of multichannel audiences to maximize the chances of converting them. Take away specific tools to:

  • Create a seamless journey by incorporating new platforms into older, traditional comms
  • Personalize the supporter journey and delight your stakeholders using the right comms on the right channels
  • Discover which emerging channels are right for your brand in the financial services space

Follow your audience as they move across different channels, media and physical branches.

Day 2: Jun 9, 2022