Nichole Elizabeth DeMeré

CMO

CMO at Reeview.app. Co-Founder at Taggg.com. Top 15 hunter and previous community manager at ProductHunt. Moderator at GrowthHackers.com. Moderator at SaaS Visionaries. Mentor at GrowthMentor.com.


All Sessions by Nichole Elizabeth DeMeré

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Day 1: Jun 15, 2021

2:30 pm

2:30 pm

Industry Expert: Sitecore

Modernizing the FinServ Digital Experience

The result of the pandemic has not been a shift in priorities for financial services, but more of an acceleration of the trends we were seeing prior to COVID: customer insights, the shift towards digital-first interactions and a significant emphasis on the customer experience. This session will focus on how FinServ organizations can become customer-centric and the key initiatives to undertake in the short-term to regain ground in an increasingly digital world. Topics covered in this session will include

  • New customer demands for FinServ
  • Creating a bridge from physical to digital and even “phygital” interactions
  • The increasingly important role of customer data
  • The role of personalization in meeting customer needs
  • Creating human interactions with AI and ML
Explore the modernization of the FinServ Digital Experience

Day 2: Jun 16, 2021

2:00 pm

2:00 pm

Afternoon Closing Session

Overcome Barriers to Transform your Omni-Channel Approach into a Customer-Centric, High Performance Digital Ecosystem

Learn how finance trendsetters achieve business priorities with the help of digital marketing and communications. Improve your client acquisition and loyalty by activating the right channels for different phases of the sales cycle. Hear new and innovative methods to:

  • Optimize marketing programs vs. individual campaigns
  • Utilize analytics to strengthen attribution and ROI
  • Identify revenue gaps and promote cross-selling

Develop a cohesive omni-channel marketing ecosystem and secure customer loyalty.