Neil Parkinson

Board Director, Genworth MI Canada, Gore Mutual Insurance Company


All Sessions by Neil Parkinson

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Day 1: Sep 22, 2020

Day 2: Sep 23, 2020

Day 3: Sep 23, 2020

2:20 pm

2:20 pm

THE FUTURE OF SEARCH & SEO: Go Beyond SEO and Paid Search: Implement Sound, User-Centred Search Strategies That Drive Traffic and Build Long-Term Authority

Search advertising and SEO are critical to building and maintaining brand visibility. Join us for this fascinating session and we’ll help you optimize your paid and organic strategies with insightful models and benchmarks. Look beyond traditional search marketing and explore the world of the future, where personalization, voice and smart tech will play a much larger role. Source practical tips to:

  • SEO and using personalization for enhanced website experiences
  • Develop robust keyword strategies that give the most potential for traffic generation
  • Automate and personalise content and search through new technology
  • Implement fixes and optimisations to ensure that your site is technically sound for search and CX

Leverage automation technology to increase your search marketing effectiveness.

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