Nadir Shah

Senior Director Social, Global Content Center of Excellence

All Sessions by Nadir Shah

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Day 1: Sep 22, 2020

11:50 am

11:50 am

Track B: Content Marketing

CASE STUDY: Why Content is Taking Centre Stage:

Long-Term Engagement Via Storytelling and Channel Strategies

Evolving what our next generation of social content should look like and how it adds value globally is of vital important to digital marketers. This session offers you strategies to engage potential and existing customers in the most effective way. Source practical tips to:

  • Discover what makes truly effective content and what are the attributes of great content
  • Find out how to choose channels and develop a better communication strategy
  • How can financial institutions who own the relationship with customers, use what they already have, to develop messages to form closer relationships
  • Using your own data and social listening to come up with relevant messages

Creating stronger and meaningful storytelling

Day 2: Sep 23, 2020