In Mitch’s role as VP, Digital Strategy – Content, he oversees content and branding for the next-generation FinTech offerings produced by J.P. Morgan’s Digital Experience Design group in the Corporate & Investment Bank. He is building the function, while applying design thinking to content strategy and development.
At Capital One Commercial Banking, he launched The Content Studio to provide strategy, development and creative execution in digital, print and live event channels for marketing and thought leadership campaigns.
Previously at J.P. Morgan, he devised the content strategy and organizational framework for a multi-language, multi-role global site redesign. Before that gig, he led the Content, Social Media, Mobile, Digital Analytics and Research & Innovation teams for Prudential Financials’ in-house digital agency. In prior roles, he was the executive editor of a news and training site for financial advisors and an editor in book publishing.
Day 1: Sep 22, 2020
CONTENT EXPERIENCE – Harnessing the Other Driver of CX
Companies spend big budgets and months of work creating exquisitely designed experiences for users. Content doesn’t always get a similar amount of attention. A good content experience can help solve UX challenges – and drive branding in subtle ways. Understand the Content-UX connection and find out how to:
- Where does content sit in the design/UX process?
- What’s needed to do content right?
- How do you maintain a consistent Content-CX experience across media
Build optimum content strategies to enhance CX
Day 2: Sep 23, 2020
Day 3: Sep 24, 2020