Day 1: Jun 8, 2022
9:00 am
9:00 am
KEYNOTE FIRESIDE CHAT: MARKETING TO AN OMNICHANNEL ‘ALWAYS-ON’ CUSTOMER
Taking Seamless Multichannel Digital Marketing to the Next Level of Complexity & ROI
A great omnichannel experience is what customers want now to become loyal customers. Not only do they want personalized website content, relatable social media posts and multiple touchpoints, but they expect it. How do you achieve this from a financial services perspective? What extra real-time and added features are the ‘ultimate deciding factor’ to win loyal customers and future fans? Develop a robust, flexible, and future-facing blueprint to:
- Identify the value ‘adds’ that make a difference: in-app chats, email support, contact centre calls, or chatbot to interact with customer support teams in real-time
- Pinpoint and bridge the gaps in customer journeys and nurture them with custom digital marketing solutions
- Use email and social media across channels to connect diverse audiences in their preferred way
Start a meaningful omnichannel conversation to build long-term, loyal customer relationships.
Day 2: Jun 9, 2022
