Mike Bambrick

Director of Digital Marketing & Social Media

All Sessions by Mike Bambrick

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Day 1: Sep 22, 2020

12:20 pm

12:20 pm

Track A: Channel Strategies

CASE STUDY: Multichannel Tactics

Capture, Connect, Convert – How to Unify The Top Of Funnel For Better Results

Marketers rely on a variety of channels and tactics for capturing leads including digital advertising, content marketing, website forms and in-person events. This session looks at how to move from a traditional marketing perspective to one which manages the disconnect between different cultures, teams and technologies. Join us to find out how to plug the gaps:

  • How to manage change which moves from traditional to new digital multichannels
  • Identify which missing opportunities can quickly convert leads into revenue
  • Unify your systems by connecting your top-of-funnel demand channels tactics and lead generation campaigns

Aligning the moving parts to generate more leads and increase multichannel revenue

Day 2: Sep 23, 2020