Maurice Cacho

Director, Content Marketing

As a marketing leader, Maurice brings a results-driven approach to communicating financial products and services while putting the customer at the centre of strategy. As Director of Content Marketing at Fidelity Investments Canada, he’s responsible for the strategy and execution of omni-channel content marketing, and guides a great team to create content that retains clients and grows the business.
Previously at Canada Life, he was responsible for all digital content marketing and was part of the team that led their rebrand. Before working in the financial services industry, Maurice spent over a decade in progressively senior roles in media at CP24, CTV News and The Toronto Star.

All Sessions by Maurice Cacho

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Day 1: Sep 22, 2020

2:40 pm

2:40 pm

Panel Discussion:

CONTENT EXPERIENCE – Harnessing the Other Driver of CX

Companies spend big budgets and months of work creating exquisitely designed experiences for users. Content doesn’t always get a similar amount of attention. A good content experience can help solve UX challenges – and drive branding in subtle ways. Understand the Content-UX connection and find out how to:

  • Where does content sit in the design/UX process?
  • What’s needed to do content right?
  • How do you maintain a consistent Content-CX experience across media

Build optimum content strategies to enhance CX

Day 2: Sep 23, 2020

Day 3: Sep 24, 2020