Matthew Bennett

Head of Growth and Performance Marketing

Matthew is currently Head of Growth and Performance Marketing at Tangerine.  He built his career around challenging the status quo, unlocking innovations within teams and bringing data-driven insight and intuition.  Prior to Tangerine he was with CIBC Digital Commerce for 12 years where he led the Agile Marketing transformation programme by creating collaborative cross-functional teams and continuous improvement to transform their e-commerce business.

All Sessions by Matthew Bennett

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Day 1: Jun 8, 2022

10:10 am

10:10 am


Build a Powerful Influencer and Affiliate Marketing Program that Amplifies Your Overall Digital Strategy

Partnerships, affiliates and influencers — is your brand doing it right? More effective partnership strategies: Uncover the quick wins to successful execution. Hear from performance marketing experts at leading Canadian financial brands and discover how to:

  • Maximize the value of your marketing partnerships
  • Incorporate partnerships with YouTubers, TikTokers and media outlets in your channel mix
  • Avoid the common pitfalls of building a partner marketing program
  • Prepare a scalable, results-driven marketing plan to drive new customer acquisition

Leave with actionable insights to strengthen your partnership marketing approach.

Day 2: Jun 9, 2022