Matthew is currently Head of Growth and Performance Marketing at Tangerine. He built his career around challenging the status quo, unlocking innovations within teams and bringing data-driven insight and intuition. Prior to Tangerine he was with CIBC Digital Commerce for 12 years where he led the Agile Marketing transformation programme by creating collaborative cross-functional teams and continuous improvement to transform their e-commerce business.
Day 1: Jun 8, 2022
10:10 am
10:10 am
INDUSTRY EXPERT PANEL: HARNESS THE POWER OF PARTNERSHIPS
Build a Powerful Influencer and Affiliate Marketing Program that Amplifies Your Overall Digital Strategy
Partnerships, affiliates and influencers — is your brand doing it right? More effective partnership strategies: Uncover the quick wins to successful execution. Hear from performance marketing experts at leading Canadian financial brands and discover how to:
- Maximize the value of your marketing partnerships
- Incorporate partnerships with YouTubers, TikTokers and media outlets in your channel mix
- Avoid the common pitfalls of building a partner marketing program
- Prepare a scalable, results-driven marketing plan to drive new customer acquisition
Leave with actionable insights to strengthen your partnership marketing approach.
Day 2: Jun 9, 2022
