Mandy MacPhee

Vice President Product Marketing


All Sessions by Mandy MacPhee

Printer Friendly See Full Agenda

Day 1: Jun 15, 2021

Day 2: Jun 16, 2021

2:30 pm

2:30 pm

Afternoon Closing Session

Overcome Barriers to Transform your Omni-Channel Approach into a Customer-Centric, High Performance Digital Ecosystem

Learn how finance trendsetters achieve business priorities with the help of digital marketing and communications. Improve your client acquisition and loyalty by activating the right channels for different phases of the sales cycle. Hear new and innovative methods to:

  • Optimize marketing programs vs. individual campaigns
  • Utilize analytics to strengthen attribution and ROI
  • Identify revenue gaps and promote cross-selling

Develop a cohesive omni-channel marketing ecosystem and secure customer loyalty.