Maja Neable is SVP, CMO Banking & CDAO Marketing, BMO Financial Group. She is well-recognized as an innovative, action-oriented marketing leader with strong digital background and over 20 years of experience. Prior to her current role, Maja was Vice President of Digital Marketing at BMO.
Prior to BMO, Maja held successively more senior roles across US, Canada, and Europe in a variety of industries, including technology (Microsoft and Expedia) and telecommunications (Rogers and Telenor). Her 20+ years of experience include digital marketing, design & product development, business & brand strategy, and sales & service leadership. Maja is a mathematician who loves creativity, and this combination of left & right brain is what has guided her career.
Maja sits on the Board of Soulpepper Theatre and is Vice-Chair of the Board at Skills for Change. She holds a B Math degree from the University of Waterloo, and an MBA from IMD, Switzerland. She lives in Toronto with her husband and two sons, and enjoys skiing, running, and reading.
Day 1: Jun 8, 2022
CMO GAMECHANGERS PANEL: RIGHT OFFER, RIGHT TIME, RIGHT CHANNEL
Captivate Your Customers’ Attention with an Engaging, Blended Omnichannel Journey
Having an efficient cross-channel digital marketing strategy in place for your campaigns is a necessity. Strengthen the positioning of your products and services in front of multichannel audiences to maximize the chances of converting them. Take away specific tools to:
- Create a seamless journey by incorporating new platforms into older, traditional comms
- Personalize the supporter journey and delight your stakeholders using the right comms on the right channels
- Discover which emerging channels are right for your brand in the financial services space
Follow your audience as they move across different channels, media and physical branches.
Day 2: Jun 9, 2022