Linda launched Lulu Marketing Communications in 2008, following a 12-year stint as VP, Client Services on the Scotiabank account at Toronto’s HMG. With more than two decades of experience in financial services, she has led her creative teams to deliver hundreds of successful campaigns resulting in many satisfied clients.
A firm believer in the power of nice, Linda’s vision is to offer clients specialized attention and agility without layers of people and process. Her creative eye, strategic instinct and commitment to detail have resulted in long-term client relationships. Working with blue chip brands including Scotiabank (Canada and International), BMO Nesbitt Burns, Royal Trust, National Trust, Encon, MCAP, MD Financial and Duo Bank of Canada, Linda’s expertise encompasses all channels and virtually all categories from credit/debit cards, retail lending, mortgages, investments and insurance to online and mobile banking.
She loves what she does, and it shows.
Day 1: Sep 22, 2020
Day 2: Sep 23, 2020
The Power and Principles of Great Creative
Great creative is unmistakable but achieving it is the challenge – especially in the financial sector. It’s the combination of words and images that can motivate, empower, and deliver the results you need. Gain insights from the agency side on what makes great creative and how to push industry boundaries.
During the session, you’ll learn:
- What makes great creative with examples from the financial sector and beyond
- Why you should implement a customer-first perspective when developing your creative
- Ways to build a relationship of trust with your customers for the best outcome
Continue to connect with your consumers while achieving the results you’re striving for.
Day 3: Sep 24, 2020