LeAnita Ragland-Brooks

Regional Vice President

LeAnita has been a game changer and dynamic leader in the payments industry throughout her career. As a Regional, Vice President she leads strategy and client engagement for the Large Corporate, Corporate Payment Systems Account Development team in the Western Region at USBank. She and her team consult in maximizing innovative payment solutions and working capital consultancy to reduce friction for clients in their accounts payable and strategic sourcing functions. She has been a leader who drives results at American Express, Citigroup, First Data, JPMorgan Chase, Fifth Third Bank and Rippleshot

Fintech where she provided innovative technology solutions to create efficiency, provide fraud mitigation, and maximize financial results for clients. She is the past President of The Winnetka Club and has served on leadership boards at the Evanston North Shore Junior League and the American Cancer Society Special Events Executive Leadership North Shore Committee. In addition she has volunteered for the Junior Achievement, Catholic Charities, and the Girls in the Game and has spoken on leadership at the Irish Leaders Notre Dame Conference, The Chicago Urban League, and The State of Michigan Administrative Officers Conference. LeAnita has also been featured in Redbook Magazine, Today’s Chicago Woman, North Shore Modern Luxury, Sheridan Road, and Make It Better Magazine for her entrepreneurial leadership and career accomplishments.


All Sessions by LeAnita Ragland-Brooks

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Day 1: Sep 22, 2020

11:00 am

11:00 am

Setting Today’s Plan from your Host

Be reminded of some of our virtual platform’s advantages. Plan out your time strategically to achieve your most pressing needs.

11:30 am

11:30 am

PANEL DISCUSSION: A GLOBAL GAMECHANGER

LESSONS FROM COVID-19: What Does This Turbulent Time Mean for Financial Services and the Digital Bank in the Future?

Coronavirus and the disruption it caused has had serious implications for the financial services industry, but will we see a continued, long-term financial crisis? What can the industry do to ensure smoother, better digital experiences for all involved?  This vital, timely benchmarking panel will examine what we have learned so far and how to build stronger relationships and  build great trust between your channels and digital customer experiences. Create a blueprint and discuss:

  • Fulfillment of social missions to support households and businesses with credit – what is the next phase
  • Balancing digital start-ups vs incumbents
  • Lessons from critical weaknesses – stress testing your digital channels for the future
  • Track the changing customer journey across all channels:
  • Building trust, counteracting fraud and adjusting to the ‘new normal’

2:40 pm

2:40 pm

Panel Discussion:

CONTENT EXPERIENCE – Harnessing the Other Driver of CX

Companies spend big budgets and months of work creating exquisitely designed experiences for users. Content doesn’t always get a similar amount of attention. A good content experience can help solve UX challenges – and drive branding in subtle ways. Understand the Content-UX connection and find out how to:

  • Where does content sit in the design/UX process?
  • What’s needed to do content right?
  • How do you maintain a consistent Content-CX experience across media

Build optimum content strategies to enhance CX

Day 2: Sep 23, 2020

11:00 am

11:00 am

Setting Today’s Plan from your Host

Ensure you get the most of your day!

11:30 am

11:30 am

Panel Discussion

Using Social Media to Build Brand Recognition in a Cost-effective Way

In some markets you can’t have a branch on every corner. Build brand recognition with social media. Explore how your institution can leverage social to build your brand without major investments. Sources insights on:

  • Selecting social channels
  • Engaging customers in conversation
  • Building a brand in the digital space

Build your brand via social media without a big budget

2:30 pm

2:30 pm

Panel Discussion

TOP TIPS & PRACTICAL IDEAS: Overcoming Roadblocks in Digital Transformation 2020 & Beyond

Transformation is critical for financial services brands. Join us for this leading panel of like-minded digital leaders who want to share their thoughts and practice advice to help develop your digital transformation. Ask questions and benefit from an open discussion to help you take the right steps to support digital change for future growth and improved decisions. Enjoy  

  • Staying ahead of your digital transformation strategy 
  • Don’t let digital transformation slow you down 
  • What are the new KPI’s that define a world-class CDO? 
  • Bring speed to your digital transformation projects 
  • Iterate and innovate as quickly as you can 

Explore big ideas with our thought leaders of the changing financial world 

Day 3: Sep 24, 2020

11:00 am

11:00 am

Setting Today’s Plan from your Host

Review key highlights of the event to plan your time strategically and ensure you get out of these 3 days exactly what YOU need.

11:30 am

11:30 am

PANEL DISCUSSION: Why Data Analytics is Taking Centre Stage

Building Long-Term Customer Engagement Across All Channel Strategies

What should our next generation of measurement and analytics look like and how it adds value to all parts of the customer is of increasingly vital important to digital marketers. This session offers you strategies to use data analytics and segmentation to better engage with potential and existing customers in the most effective way.  Source practical tips to:

  • Discover how analytics makes truly effective digital marketing
  • Find out how to choose the best martech even within reduced budgets and without legacy system integration to develop better communications and analytics
  • How can financial institutions use segmentation to drive better relationship with customers?
  • Using enhanced technology, analytics data and social listening

Creating stronger and more meaningful data analytics and software systems

12:20 pm

12:20 pm

SPOTLIGHT DISCUSSION

THE FUTURE OF SEARCH & SEO: Go Beyond SEO and Paid Search: Implement Sound, User-Centred Search Strategies That Drive Traffic and Build Long-Term Authority

Search advertising and SEO are critical to building and maintaining brand visibility. Join us for this fascinating session and we’ll help you optimize your paid and organic strategies with insightful models and benchmarks. Look beyond traditional search marketing and explore the world of the future, where personalization, voice and smart tech will play a much larger role. Source practical tips to:

  • SEO and using personalization for enhanced website experiences
  • Develop robust keyword strategies that give the most potential for traffic generation
  • Automate and personalise content and search through new technology
  • Implement fixes and optimisations to ensure that your site is technically sound for search and CX

Leverage automation technology to increase your search marketing effectiveness.