Kobi Ben Meir

Chief Marketing Officer and Principal

Kobi is an award-winning marketing, branding and business development professional. Co-founder of Edge, a new AI based SME fintech ecosystem that will launch this year and will provide a unique solution for SME owners. His book “marketing on fleek” was rated #1 B2C marketing book by book authority, and rated 5 stars by OnlineBookClub, ReadersFavorite and Amazon readers. The book was also a 2020 Readers Favorite book contest finalist.   Kobi is a Forbes.com communication council member, the former head of marketing for two leading Fintech brands and he was nominated five times for B2B marketer of the year. His campaigns won numerous awards from establishments like The Drum, AVA, IAC, The communicator awards, Association of National Advertisers and more. Among the awards: Best b2b financial services campaign, best b2b financial services video campaign, best b2b campaign, best branding, and more. Read Kobi’s Forbes articles: https://www.forbes.com/sites/forbescommunicationscouncil/people/kobimeir/#7bc309c177cc

Book bio and link:

Link for free ebook download for DMFS and CXS:  https://marketingonfleek.com/DMFSCX

From award-winning marketing and tech expert, Kobi Ben Meir comes a book that is a treatise on how anyone with passion, determination and the willingness to make it big in marketing can realize their dream. Born in an era that was undergoing a revolutionary change, the Israel-born author uses Marketing on Fleek to detail not only the personal and professional obstacles he overcame, but how the lessons he learned along the way shaped his outlook.

“If you don’t have a personal mountain to climb, you might as well not exist.”, Kobi Ben Meir

The book presents the reader with an approach to the professional and marketing world that is straightforward and effective, with insights they can implement right away. It goes through self-development, self-esteem and work environment into the history of marketing aspects and best practices, with real-life experience. Learn all the secrets, tips and pro-advice to become an expert in the marketing strategy world.


Readers Favorite book contest 2020 finalist!

#1 as “One of the best new B2C Marketing books” by Bookauthority.org

5 Star Rated “Marketing on Fleek deserves to be read from cover to cover.. The book is jam-packed with information that will help aspiring marketers understand the current trends in marketing and advertising.. This is brilliant, educational, and real-life applicable.” – Readers Favorites

5 Star Rated “This is a book every aspiring business owner should possess. I recommend it to those who wish to help their business gain more clients with effective marketing strategies.” – Onlinebookclub.com

All Sessions by Kobi Ben Meir

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Day 1: Jun 8, 2022

2:45 pm

2:45 pm


Rethinking How to Deliver a Safer, Richer and More Engaging Web Experience

Customers today are influenced by the financial services brands that are most relevant, convenient and immediate in the delivery of everything from products to customer service. To compete, FS professionals must create stickier and more streamlined websites. Let’s discuss how to develop better websites, content and design to fit in a world where no two customers have the same preferences and expectations. Master the success factors of:

  • Mobile first design: Grasp new possibilities for more innovative website and m-commerce capabilities
  • Learn how to design a website which complies with customer privacy regulations and compliance in financial services
  • Build better contextual content/experiences that become a lead generator for your brand

Build future-proof website strategies to better position you for the new digital era.

Day 2: Jun 9, 2022