Head of marketing for two business financing brands, Yalber (USA) and Got Capital (UK). He is nominated in the 2019 B2B Marketing Awards (London) for Marketer of the Year. He was nominated as a finalist for 2018 Marketer of the Year in the International B2B Awards (London), The 2018 Drum B2B Awards (NYC), 2019 Drum Marketing Awards USA (NYC). IAC Awarded Yalber’s online campaign the best financial services online campaign for 2019. ANA Awarded Yalber Royalty Based investment the 2019 Award of Excellence in the Multi-Channel Lead Generation, Small Business category. Kobi was invited to join Forbes as a community council in 2018 and has been writing for them since. Forbes.com articles: https://www.forbes.com/sites/forbescommunicationscouncil/people/kobimeir/#80fa95477cc7 . Kobi has a development, management, and leadership background from companies like Love and Pride, AT&T, SAP, and the Israeli Air Force and extensive experience in marketing and working with LGBTQ organizations in Israel on different projects. Co-Founder of an LGBTQ community support line project. Served as a digital adviser for brands like Ochox, Men in Cities, Drahim Travel, InoTime, Shamir Lenses, and more.
Day 1: Sep 22, 2020
11:50 amTrack A: Channel Strategies
CASE STUDY: Right offer, right time, right channel
How can data-driven insights benefit both the bank and customer?
As financial marketers, the shift from real-time to right time marketing is driving forward thinking marketing strategies. This session explains how ‘Right Time’ marketing is boosting insights on a foundation of rich data for the ultimate connection with today’s consumers so. Find out what you are missing and how to close the gaps:
- Big data and Channels: How to identify valuable cohorts, segments, and sub-segments
- Applying your insights: How to translate data into relevant, personalized channel, device or partner
- Right moment: How to cut through marketing clutter with messages at the right time.
Embrace the ‘Right Time Marketing’ innovation and change the way you acquire and connect with customers
Day 2: Sep 23, 2020