Kevin Howard is a leader of digital marketing strategy and innovation at the top digital financial services company, Ally, bringing forward thinking to solve complex marketing challenges now and for the future as the advertising landscape evolves. With over 25 years of experience, he is well versed in data, adtech/martech, and organizational structure with an eye on creativity. Kevin is currently responsible for building complete in-house digital marketing capabilities focused on Programmatic/CTV Strategy & Activation, Social Activation, Advanced Analytics, and Audience Personalization.
Day 1: Jun 8, 2022
2:15 pm
2:15 pm
BEHAVIOURAL INSIGHTSPanel Discussion: MONETIZING BEHAVIOURAL ANALYSIS
How Successful Financial Firms Are Using Digital Behaviour Analysis in Acquisition Strategies
Find out how digital analytics coupled with user research are the cornerstones of behaviour insights and better decision-making for future digital growth and planning. Listening and adapting your marketing and product strategies to meet customer demands can be forged by understanding behaviour and identifying patterns to predict your customer’s journey. Walk away with an action plan to:
- Pinpoint the use of feedback: the difference between measuring and acting on behavioural insights
- Track behaviour using behavioural KPIs and digital dashboards/analytics
- Use new digital tools to understand behaviour across different channels and predict customer habits
Forecast digital financial services adoption and customer behaviour for growth and innovation.
Day 2: Jun 9, 2022
