Kevin Boyd

Vice President, Head of Digital Lending I New Ventures - Fintech

All Sessions by Kevin Boyd

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Day 1: Sep 22, 2020

2:30 pm

2:30 pm

Track A: Personalization


Turning Personalization into ROI – How to Monetize Tactics and Enable Better Digital Marketing

Walk through the process to bridge the gap between data, insights and personalization. Implement to improve optimization, targeting, and your customer experience across channels. Take away specific solutions to:

  • Refine customer segments using 1st and 3rd party data
  • Construct a next-action analytics engine
  • Reconcile data and competency gaps

Deploy analytics to deliver profits and client value for your business

Day 2: Sep 23, 2020