Jonathan Moran | DMFS Canada

Mr. Moran is responsible for global marketing activities for SAS’s marketing solutions. Mr. Moran has over 20 years of marketing technology and customer analytics industry experience. Prior to SAS, Mr. Moran worked at both Earnix and the Teradata Corporation in pre-sales, consulting, and marketing roles.

Over the past 20 plus years, Mr. Moran has had the opportunity to not only architect, develop, demonstrate, and implement analytical software solutions, but he has also had the opportunity to work on-site with Fortune 500 customers across industries helping them solve unique analytics business issues.

Mr. Moran graduated from North Carolina State University with an undergraduate double major in Marketing and Spanish Languages and Literatures. Mr. Moran also holds a MBA from North Carolina State University with a concentration in Technology Commercialization.

All Sessions by Jonathan Moran

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Day 1: Jun 8, 2022

11:40 am

TRACK 2: SMART TOOLS

CASE STUDY

Madtech Measurement: Two Worlds Collide

Now more than ever, financial marketers are challenged to build strong bonds between their brands and consumers. And with the demise of the third-party cookie, building and measuring this bond will become even more of a challenge.

Join us to learn to how to capitalize on the opportunity of “madtech” – the convergence of marketing and advertising technology. By optimizing digital advertising, marketing, and creative spend – and measuring the results – your brand can strengthen brand equity, the customer experience, and business metrics like loyalty and conversion. Gain critical insights into:

How changes in data collection, media consumption, and enterprise decisioning in the past several years are impacting financial brands
How to build a holistic, compelling customer experience across new digital channels and creatives
How to balance brand-building with conversion across your marketing and advertising portfolio

Transform the customer relationship by integrating marketing and advertising – and measuring the results.

Day 2: Jun 9, 2022