Mr. Moran is responsible for global marketing activities for SAS’s marketing solutions. Mr. Moran has over 20 years of marketing technology and customer analytics industry experience. Prior to SAS, Mr. Moran worked at both Earnix and the Teradata Corporation in pre-sales, consulting, and marketing roles.
Over the past 20 plus years, Mr. Moran has had the opportunity to not only architect, develop, demonstrate, and implement analytical software solutions, but he has also had the opportunity to work on-site with Fortune 500 customers across industries helping them solve unique analytics business issues.
Mr. Moran graduated from North Carolina State University with an undergraduate double major in Marketing and Spanish Languages and Literatures. Mr. Moran also holds a MBA from North Carolina State University with a concentration in Technology Commercialization.
Day 1: Jun 8, 2022
11:40 amTRACK 2: SMART TOOLS
Madtech Measurement: Two Worlds Collide
- How changes in data collection, media consumption, and enterprise decisioning in the past several years are impacting financial brands
- How to build a holistic, compelling customer experience across new digital channels and creatives
- How to balance brand-building with conversion across your marketing and advertising portfolio
Transform the customer relationship by integrating marketing and advertising – and measuring the results.
Day 2: Jun 9, 2022