Mr. Moran is responsible for global product marketing activities for SAS Customer Intelligence solutions. Mr. Moran has over 20 years of marketing technology and customer analytics industry experience. Prior to SAS, Mr. Moran worked at both Earnix and the Teradata Corporation in pre-sales, consulting, and marketing roles. Over the past 20 plus years, Mr. Moran has had the opportunity to not only architect, develop, demonstrate, and implement analytical software solutions, but he has also had the opportunity to work on-site with Fortune 500 customers across industries helping them solve unique analytics business issues.
Day 1: Jun 15, 2021
3:00 pm
3:00 pm
Practical Perspectives for a More Connected Customer Experience
Most financial services organizations hear the word analytics and think of one thing – building credit risk fraud prevention, and pricing models for use across the organization. What if analytics is the solution to manage everything from digital data collection to strategic process planning, to customer engagement, to measurement and optimization? Join us in this interactive virtual session to secure practical steps on how you can create a more connected customer experience with analytics. In this session, we will answer questions including:
- Why do challenges exist around digital transformation in the financial services industry?
- What’s involved in the technical and business transformation of the customer experience?
- What are the benefits global banks and insurers are seeing by using analytics for digital customer experience transformation and what are best practices?
Day 2: Jun 16, 2021
