John Renz leads the copywriting, messaging, positioning, and executive influencer social media efforts for Prudential’s U.S. Businesses. Before joining Prudential, John led creative efforts for some of the world’s most respected brands, including MetLife, Dow Jones, The Wall Street Journal, SmartMoney, Barron’s, New York Life, and Johnson & Johnson.
Outside of great creative, his passions include useless trivia, relevant history, and bad jokes.He lives in New Jersey with his tolerant wife and two exceptional sons.
Day 1: Jun 15, 2021
Closing Address | Improving Agility
Agility: Creating the “New Normal” Playbook For A Digital World
2020 saw marketing executives in financial services accelerating their digital transformations and online services. 2021 will focus more on this new normal as we learn how to successfully pivot to an agile digital channel strategy. This is essential to not only meet customer needs but also to anticipate the conversations happening both on and offline. Develop a blueprint to:
- Adapt to future challenges and balance priorities
- Stay agile and maintain your competitive advantage
- Navigate the rapidly changing economic, social and digital landscape
Revamp your marketing strategies to succeed in the new normal.
Day 2: Jun 16, 2021