Jo Ann is an analytics translator who brings business value to advanced analytics and Machine Learning/AI. Her focus is on using an agile approach to move initiatives forward and ensure buy-in. Her experience includes: International and Canadian financial services, full spectrum of analytics from descriptive to prescriptive grounded in a business understanding. She has been a speaker at a number of Marketing and Innovation forums.
Day 1: Sep 22, 2020
Day 2: Sep 23, 2020
Day 3: Sep 24, 2020
11:30 am
11:30 am
PANEL DISCUSSION: Why Data Analytics is Taking Centre Stage
Building Long-Term Customer Engagement Across All Channel Strategies
What should our next generation of measurement and analytics look like and how it adds value to all parts of the customer is of increasingly vital important to digital marketers. This session offers you strategies to use data analytics and segmentation to better engage with potential and existing customers in the most effective way. Source practical tips to:
- Discover how analytics makes truly effective digital marketing
- Find out how to choose the best martech even within reduced budgets and without legacy system integration to develop better communications and analytics
- How can financial institutions use segmentation to drive better relationship with customers?
- Using enhanced technology, analytics data and social listening
Creating stronger and more meaningful data analytics and software systems
