Jo Ann LeClair

Director Digital Data & Analytics

Jo Ann is an analytics translator who brings business value to advanced analytics and Machine Learning/AI. Her focus is on using an agile approach to move initiatives forward and ensure buy-in.  Her experience includes: International and Canadian financial services, full spectrum of analytics from descriptive to prescriptive grounded in a business understanding.  She has been a speaker at a number of Marketing and Innovation forums.


All Sessions by Jo Ann LeClair

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Day 1: Jun 15, 2021

12:30 pm

12:30 pm

PANEL | DIGITAL MARKETING COMPLIANCE

Best Practices to Stay Compliant in a Highly Regulated Industry

Digital marketers working in highly controlled industries, like financial services, face multiple challenges when it comes to reaching their audiences in a personal and relevant way. The cost of noncompliance could have dire effects on your brand and cause huge financial fines and sanctions. Join these powerhouse chief marketing officers to discuss:

  • The current state of financial services regulations and their impact on digital marketing efforts
  • Staying on top of changing regulations and the obstacles they present
  • Case studies featuring successful and compliant digital marketing campaigns

Explore best practices to remain compliant in digital marketing

Day 2: Jun 16, 2021