Jo Ann is an analytics translator who brings business value to advanced analytics and Machine Learning/AI. Her focus is on using an agile approach to move initiatives forward and ensure buy-in. Her experience includes: International and Canadian financial services, full spectrum of analytics from descriptive to prescriptive grounded in a business understanding. She has been a speaker at a number of Marketing and Innovation forums.
Day 1: Feb 12, 2020
Day 2: Feb 13, 2020
10:15 am
10:15 am
Track B: AI and AutomationCASE STUDY:
An AI Automation Roadmap: Mastering Each Step of Building a Successful Machine Learning and Analytics Strategies
Marketing automation is a top investment priority for 2020, with hype effervescing around automation and machine learning, smarter financial services companies are making more intelligent decisions. This session will sort out the bots from the AI. Take away specific solutions to:
- Find out what’s the latest AI and advanced analytics technology to offer seamless and engaging CX
- Voice and Automation: getting scale
- New software legacy integration and fragmentation issues
- Gamification – how to make a real leap into digital
Getting more value of automation for ultimate personalised relationship with customers
