Jo Ann is an analytics translator who brings business value to advanced analytics and Machine Learning/AI. Her focus is on using an agile approach to move initiatives forward and ensure buy-in. Her experience includes: International and Canadian financial services, full spectrum of analytics from descriptive to prescriptive grounded in a business understanding. She has been a speaker at a number of Marketing and Innovation forums.
Day 1: Jun 15, 2021
12:30 pm
12:30 pm
PANEL | DIGITAL MARKETING COMPLIANCE
Best Practices to Stay Compliant in a Highly Regulated Industry
Digital marketers working in highly controlled industries, like financial services, face multiple challenges when it comes to reaching their audiences in a personal and relevant way. The cost of noncompliance could have dire effects on your brand and cause huge financial fines and sanctions. Join these powerhouse chief marketing officers to discuss:
- The current state of financial services regulations and their impact on digital marketing efforts
- Staying on top of changing regulations and the obstacles they present
- Case studies featuring successful and compliant digital marketing campaigns
Explore best practices to remain compliant in digital marketing
Day 2: Jun 16, 2021
