Jill Grozalsky is an award-winning digital marketer with expertise in personalization, user segmentation, testing, and comprehensive marketing strategies. As a Product Marketing Director at Sitecore, Jill is responsible for helping to bring products from concept to commercialization – communicating benefits, product highlights, feature value, and use cases for Sitecore’s core platform. Previously Jill served as Director of Digital Strategy at Brainjocks, overseeing both the strategy and creative teams to deliver the best customer-centric experiences possible and helping clients develop digital roadmaps and marketing programs aimed at achieving near-term results and long-term growth.
Day 1: Jun 8, 2022
9:40 am
9:40 am
INDUSTRY EXPERT: DELIVERING A NEW DIGITAL EXPERIENCE
Ready, Set, Digital: Accelerating Engagement for FSI Organizations
The financial services industry has experienced industry wide changes in the past few years that have put people at the centre. In order to meet the ever-changing needs of both customers and employees, digital transformation of the financial services industry is required – and quick! FSI organizations have no choice but to take digital transformation seriously and prioritize efforts without delay. Digital is no longer an add on — it’s the ultimate destination. This practical session will focus on how FSI organizations can accelerate transformation and lead in digital-first engagements by going beyond the transaction. Topics covered in this session will include:
- New customer demands for financial services
- The increasingly important role of customer data
- Strengthening your technical foundation
- The role of personalization in meeting customer needs
- Creating human interactions with AI and ML
Overcome engagement challenges to build digital customer experiences and drive innovation.
Day 2: Jun 9, 2022
