Jill Grozalsky is an award-winning digital marketer with expertise in personalization, user segmentation, testing, and comprehensive marketing strategies. As a Product Marketing Director at Sitecore, Jill is responsible for helping to bring products from concept to commercialization – communicating benefits, product highlights, feature value, and use cases for Sitecore’s core platform. Previously Jill served as Director of Digital Strategy at Brainjocks, overseeing both the strategy and creative teams to deliver the best customer-centric experiences possible and helping clients develop digital roadmaps and marketing programs aimed at achieving near-term results and long-term growth.
Day 1: Jun 15, 2021
2:30 pm
2:30 pm
Industry Expert: Sitecore
Modernizing the FinServ Digital Experience
The result of the pandemic has not been a shift in priorities for financial services, but more of an acceleration of the trends we were seeing prior to COVID: customer insights, the shift towards digital-first interactions and a significant emphasis on the customer experience. This session will focus on how FinServ organizations can become customer-centric and the key initiatives to undertake in the short-term to regain ground in an increasingly digital world. Topics covered in this session will include
- New customer demands for FinServ
- Creating a bridge from physical to digital and even “phygital” interactions
- The increasingly important role of customer data
- The role of personalization in meeting customer needs
- Creating human interactions with AI and ML
Day 2: Jun 16, 2021
