Jenna Eager

Senior Manager, Digital Performance Marketing – Cards

All Sessions by Jenna Eager

Printer Friendly See Full Agenda

Day 1: Jun 15, 2021

2:30 pm

2:30 pm

Panel | Marketing Technology

Navigating the MarTech Stack in 2021: How to Utilize Your Marketing Technology Successfully

Your marketing technology (MarTech) stack is critical to your organization’s success. It’s what enables you to efficiently manage your brand, leverage existing content, coordinate and execute campaigns as well as attract and convert customers. Explore strategies to assemble the right set of tools and technology as marketers prepare to do more with less. Create a roadmap to success by reviewing these challenges:

  • Restricted budgets and unlimited expectations – produce measurable results and grow brand equity
  • The proliferation of marketing channels and disciplines – increase efficiency and brand consistency
  • Centralized marketing services and operations

Leverage your marketing technology for optimal efficiency and effectiveness. 

Day 2: Jun 16, 2021