Jeff Merkel

Head of Marketing


All Sessions by Jeff Merkel

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Day 1: Jun 8, 2022

3:50 pm

3:50 pm

INNOVATION PANEL: DELIVERING A MORE HUMAN DIGITAL EXPERIENCE

Ready, Set, Digital: Are You Missing A Truly Authentic, Valued-Aligned Experience?

Traditional Financial Services companies often have long heritage and innate customer loyalty. However, moving towards digital transformation in the past two years, are you sure that your brand and products & services are really delivering value and true value-alignment. The strive towards true brand loyalty – which is a company’s most defensible asset – has become increasingly blurred. This session will focus on how FS organizations can revisit ‘what they have we missed’ during an accelerated digital transformation process – find out how to integrate brand value with digital-first engagements by going beyond the normal and setting up rewarding and innovative humanised digital marketing. Topics covered in this session will include:

  • New customer demands: Value plus new ethical, value and inspirational alignment
  • Strengthening your brand via social media and partnerships
  • The role of multiple touchpoint personalization in meeting customer needs: How can digital loyalty appear seamless
  • Aspiring and ethical branding: what needs to change in Financial Services to meet emerging values and changing needs

How to fast track your products and services via a more human digital team strategy.

Day 2: Jun 9, 2022