Heather Garand the Canadian Director of the Nielsen Marketing Cloud, is a digital storyteller with over 15 years’ experience helping lead digital growth for a number of Canada’s largest brands in advertising today. Currently Heather is the Canadian Director, Nielsen Marketing Cloud, where she spearheads solutions for FI, Auto, CPG, Retail, Publishers and Cannabis.
Day 1: Sep 22, 2020
Day 2: Sep 23, 2020
Day 3: Sep 24, 2020
11:05 am
11:05 am
INDUSTRY EXPERT: OPENING FIRESIDE CHAT
OPENING INDUSTRY EXPERT: DIGITAL ACTIVATION: Untapped Opportunities in Financial Services Today and Tomorrow
From online banking to quick app-based money transfers, the financial services industry has recently exploded through digital technology. While disruptive to the industry we know, this is a huge opportunity to reach consumers right where they are—on their computers and mobile devices. With the proper data and segmentation strategy, it’s actually easier than ever to reach your next new customer. Join us to learn:
· The importance of breaking down siloes in data strategy and data activation, and how to make it happen
· How to combine and decode your data from multiple sources to find the insights that can truly drive results
· From data enrichment to identity resolution, what’s coming next in digital marketing
