Gregory Brown

Head, Digital Product Management


All Sessions by Gregory Brown

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Day 1: Feb 12, 2020

Day 2: Feb 13, 2020

10:15 am

10:15 am

Track A: Data

KEYNOTE CASE STUDY:

Aligning Technology to Agile Digital Marketing For Banks and Financial Services

AI, Chatbots, automation, big data, and other technological innovations offer opportunities, but only for institutions that are on top of new trends. Source new innovations to gain your competitive advantage. Gather insights on:

  • Knowing when to be an early adopter of technology
  • Gaining internal support: Agile and DT and the wide-ranging internal behavior changes
  • Emerging technologies in marketing: CMS, marketing platforms, chat and pilots using Voice data.

Ensure your institution is leading in leveraging technology innovations for marketing