Gregory Brown

Head, Digital Product Management

All Sessions by Gregory Brown

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Day 1: Sep 22, 2020

Day 2: Sep 23, 2020

10:15 am

10:15 am

Track A: Data


Aligning Technology to Agile Digital Marketing For Banks and Financial Services

AI, Chatbots, automation, big data, and other technological innovations offer opportunities, but only for institutions that are on top of new trends. Source new innovations to gain your competitive advantage. Gather insights on:

  • Knowing when to be an early adopter of technology
  • Gaining internal support: Agile and DT and the wide-ranging internal behavior changes
  • Emerging technologies in marketing: CMS, marketing platforms, chat and pilots using Voice data.

Ensure your institution is leading in leveraging technology innovations for marketing