Glenn Coward

President and CEO

Glenn Coward is the President & CEO of CapabilitySource, a digital transformation consultancy that specializes in marketing operations. For more than two decades, he has helped companies transform digital experiences and marketing operations using a unique combination of process engineering, technology modernization and digital user experiences. With Glenn’s calm demeanor and passion for excellence, he has helped some of the largest brands in the world lower operating cost and increase revenue with improvements in the areas of strategy, marketing, sales, service, compliance, analytics, IT and finance. Glenn is a certified Enterprise, Business and Technology Architect & Lean Six Sigma Black Belt with years of unique experience in transforming marketing and business operations for financial, insurance, entertainment, retail and healthcare firms.

All Sessions by Glenn Coward

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Day 1: Jun 15, 2021

12:00 pm

12:00 pm

Industry Expert | Marketing Technology

Selecting the Right MarTech Stack in a Noisy Marketplace – A Client’s Perspective

Cut through the noise of digital marketing technology choices to find what fits best for your marketing organization and how to drive growth through personalized digital experiences that align with people, process, technology, and information. Gain insights to:
–       CBANC’s aggressive growth strategy
–       Accelerated approaches to evaluate marketing needs
–       Techniques to rapidly design and implement digital marketing technologies
Explore a client’s perspective to selecting the right martech stack.

Day 2: Jun 16, 2021