Gareth H Gaston

Executive Vice President, CDO, Digital Platforms & Capabilities

All Sessions by Gareth H Gaston

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Day 1: Jun 8, 2022

Day 2: Jun 9, 2022

9:00 am

9:00 am


Ensure Your Future Digital Marketing Strategy & Technology are Robust Enough for the Next 5 Years

The evolution of Open Banking and opening data and services to third-parties is strongly linked to growth and innovation. As this new era in collaboration hits Canada and the US, FS organizations have no choice but to take digital transformation seriously and prioritize it. Accelerate your transformation journey and be the leader in digital-first engagements by going beyond the norm and creating rewarding, innovative partnerships. Harness digital capabilities with leading-edge digital tools that are designed and centered on the customer.  Develop a blueprint to:

  • Break free from the boundaries of legacy technology and systems, embrace new ways of thinking, and strengthen relationships with customers
  • Integrate enterprise and digital marketing platforms: The emerging role of open finance/banking and collaboration
  • Align digital marketing to overall organizational transformation to better meet the needs of an emerging financial services landscape
  • Identify the critical measures, tools, and technologies to support you on your new digital journey

Take a deep dive into evolving your technology, platforms, and transformation journey to stay ahead of, and embrace, digital disruption.