Dr. Eugene Wen is the Vice President for Group Advanced Analytics at Manulife Financial. He is responsible for supporting Group Functions with advanced analytics, establishing a data scientist team, building a Center of Expertise (CoE) in advanced analytics, providing thought leadership, creating governance and policy frameworks for analytics function and providing research and development (R&D) capabilities to businesses across the company.
Prior to his current position at the Manulife Financial, Eugene served as the Vice President and Chief Statistician at the Workplace Safety & Insurance Board (WSIB) and led the national Health Indicators portfolio at the Canadian Institute for Health Information (CIHI). He was trained in both clinical medicine and public health.
Day 1: Jun 8, 2022
Day 2: Jun 9, 2022
9:30 am
9:30 am
CMO POWER PANEL: AI AND DATA ANALYTICS
Successfully Translate Data into Actionable Insights for Personalized, Targeted & Compliant Digital Marketing
2023 will be the year of advanced data analytics. Data is the must-have fuel powering today’s modern financial marketing initiatives and overall business decision making. During economic uncertainty, smart, data-driven FS organizations are asking how they can make better decisions by investing in data as a strategic asset. Walk away with an action plan to:
- Achieve well-tailored, data-driven customer journeys with effective data capturing strategies which unlock meaningful insights, streamline transformation, and support digital change
- Recognize how data strategies are evolving, what predictive and prescriptive analytics look like in 2023 and beyond, and how other financial services organizations are targeting and managing their data principles
- Guarantee boosted consumer trust and loyalty by establishing safe and secure digital channels and proven data security strategies
Action data insights to provide accurate customer segments and deliver tailored digital experiences.
