Duke Butler

Head, Digital Bank Program\DevOps Adoption


All Sessions by Duke Butler

Printer Friendly See Full Agenda

Day 1: Sep 22, 2020

4:40 pm

4:40 pm

CASE STUDY:

Harnessing Latest Data and Technology to Drive New Product Development Around Digital Marketing

The financial services industry has seen drastic technology-led changes over the past few years. Automated decision making can slot into your current marketing and product development processes and has the power to transform the way you do business. Here’s a more detailed look at the benefits of using automation, you’ll learn how to:

  • Develop a data and technology-led plan for marketing team transformation and acceleration
  • How automation allows you to streamline validation processes and give a faster decision
  • Uncover hidden barriers to organizational change around new product development better aligned to the digital market

Win over customers with automated decision making to enhance digital marketing.

Day 2: Sep 23, 2020