David Moore

Chief Marketing Officer, SVP Digital Banking & Analytics


All Sessions by David Moore

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Day 1: Jun 8, 2022

11:30 am

11:30 am

CMO POWER PANEL

SOCIAL MEDIA’S BIGGEST OPPORTUNITIES FOR DIGITAL MARKETERS

Social media marketing is only one aspect of digital marketing, but as today’s world has become increasingly social, it’s one in which financial services are gaining traction and ground through innovative campaigns across Facebook, Twitter, Instagram, YouTube, Goggle+, Snapchat, TikTok, etc. Achieve the optimum combination of digital marketing services to reach more people at once by leveraging the power of social media, search engines, and other online channels. Master the success factors to

  • Gain customer advantage through creative ways to approach new platforms
  • Gauge whether a new platform is worth exploring
  • Avoid generic social media tactics and better harness engagement polls, recurring series, searching for, and engaging with, social mentions
  • Use short-form video where it makes sense for your brand (TikTok, Reels, YouTube Shorts)

Improve your community management to strengthen brand awareness and connections with diverse audiences.

Day 2: Jun 9, 2022

9:30 am

9:30 am

CMO POWER PANEL: AI AND DATA ANALYTICS

Successfully Translate Data into Actionable Insights for Personalized, Targeted & Compliant Digital Marketing

2023 will be the year of advanced data analytics. Data is the must-have fuel powering today’s modern financial marketing initiatives and overall business decision making. During economic uncertainty, smart, data-driven FS organizations are asking how they can make better decisions by investing in data as a strategic asset. Walk away with an action plan to:

  • Achieve well-tailored, data-driven customer journeys with effective data capturing strategies which unlock meaningful insights, streamline transformation, and support digital change
  • Recognize how data strategies are evolving, what predictive and prescriptive analytics look like in 2023 and beyond, and how other financial services organizations are targeting and managing their data principles
  • Guarantee boosted consumer trust and loyalty by establishing safe and secure digital channels and proven data security strategies

Action data insights to provide accurate customer segments and deliver tailored digital experiences.