Cynthia Pachovski

VP, Audience Activation & Nielsen Marketing Cloud

Cynthia Pachovski leads the Nielsen Media & Marketing Cloud Group in Canada, delivering the full range of Digital Products Suite for clients to plan, activate, measure and optimize their digital strategies.

Along with her team, she focuses on designing data-driven solutions, strategies and recommendations, leveraging Nielsen-owned unprecedented data coverage and powered by next gen software and AI technologies.


All Sessions by Cynthia Pachovski

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Day 1: Sep 22, 2020

Day 2: Sep 23, 2020

Day 3: Sep 24, 2020

11:05 am

11:05 am

INDUSTRY EXPERT: OPENING FIRESIDE CHAT

OPENING INDUSTRY EXPERT: DIGITAL ACTIVATION: Untapped Opportunities in Financial Services Today and Tomorrow

From online banking to quick app-based money transfers, the financial services industry has recently exploded through digital technology. While disruptive to the industry we know, this is a huge opportunity to reach consumers right where they are—on their computers and mobile devices. With the proper data and segmentation strategy, it’s actually easier than ever to reach your next new customer. Join us to learn:
·         The importance of breaking down siloes in data strategy and data activation, and how to make it happen
·         How to combine and decode your data from multiple sources to find the insights that can truly drive results
·         From data enrichment to identity resolution, what’s coming next in digital marketing