Chris Terry

Digital Experience Manager


All Sessions by Chris Terry

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Day 1: Jun 15, 2021

1:00 pm

1:00 pm

Industry Expert

Connecting Audiences to the Right Content: How State Fund utilizes AI, personalization, and content optimizations to meet their audiences’ needs

When you have to pivot from first class in-person interactions to 100% digital you will find gaps that cannot be filled with your current technology. Find out how State Compensation Insurance Fund adapted with Optimizely to produce better design and content, 1:1 personalization, A/B testing and performant search, all with less reliance on their IT team. Walk away with a blueprint to:
·       Analyze the content you have and how it performs with your visitors.
·       Create and test new content fast without waiting on IT.
·       Personalize the experience with AI powered 1:1 content recommendations.
·       Native search functionality to get visitors to what they need first time.

Day 2: Jun 16, 2021