Day 1: Jun 15, 2021
Connecting Audiences to the Right Content: How State Fund utilizes AI, personalization, and content optimizations to meet their audiences’ needs
When you have to pivot from first class in-person interactions to 100% digital you will find gaps that cannot be filled with your current technology. Find out how State Compensation Insurance Fund adapted with Optimizely to produce better design and content, 1:1 personalization, A/B testing and performant search, all with less reliance on their IT team. Walk away with a blueprint to:
· Analyze the content you have and how it performs with your visitors.
· Create and test new content fast without waiting on IT.
· Personalize the experience with AI powered 1:1 content recommendations.
· Native search functionality to get visitors to what they need first time.
Day 2: Jun 16, 2021