Carmen joined the Evermore team with 15 years of experience in digital marketing. Her most recent role was the Head of Digital Marketing at Investec Private Bank in South Africa.
Prior to Investec, Carmen worked at various global creative, media and full-service agencies across both the Omnicom Group and Publicis Media covering elite brands including National Geographic, McDonald’s, Nike, LG, Motorola, KFC, Volvo, MTV and Nissan.
Carmen holds an MBA from the University of Pretoria, a BA in English Literature from the University of Cape Town. She hold holds a BA in Journalism and a Bachelor of Information Science, both from the University of Pretoria.
Day 1: Jun 8, 2022
PANEL DISCUSSION: LEAD GENERATION & SEO - OPTIMIZED WEBSITE DEVELOPMENT
Rethinking How to Deliver a Safer, Richer and More Engaging Web Experience
Customers today are influenced by the financial services brands that are most relevant, convenient and immediate in the delivery of everything from products to customer service. To compete, FS professionals must create stickier and more streamlined websites. Let’s discuss how to develop better websites, content and design to fit in a world where no two customers have the same preferences and expectations. Master the success factors of:
- Mobile first design: Grasp new possibilities for more innovative website and m-commerce capabilities
- Learn how to design a website which complies with customer privacy regulations and compliance in financial services
- Build better contextual content/experiences that become a lead generator for your brand
Build future-proof website strategies to better position you for the new digital era.
Day 2: Jun 9, 2022