As head of the design, presentation, and video teams, Bridget leads all internal and external branding and visual messaging for Prudential’s U.S. Businesses. Her teams are charged with supporting the business units and their customers by delivering marketing campaigns and experiences that help to inspire individuals to take the actions necessary to create and protect their financial wellness by saving for retirement, preparing for the unexpected, and managing their day-to-day finances.
Under her leadership, Prudential has earned more than 24 awards for creative, design, and communication excellence, from organizations including PIMA, APEX, and the Ad Club. Bridget has been named “30 under 30” for marketing excellence and “40 under 40” in Advertising.
Day 1: Jun 15, 2021
Closing Address | Improving Agility
Agility: Creating the “New Normal” Playbook For A Digital World
2020 saw marketing executives in financial services accelerating their digital transformations and online services. 2021 will focus more on this new normal as we learn how to successfully pivot to an agile digital channel strategy. This is essential to not only meet customer needs but also to anticipate the conversations happening both on and offline. Develop a blueprint to:
- Adapt to future challenges and balance priorities
- Stay agile and maintain your competitive advantage
- Navigate the rapidly changing economic, social and digital landscape
Revamp your marketing strategies to succeed in the new normal.
Day 2: Jun 16, 2021