Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, dog person, and writer.
Day 1: Jun 8, 2022
Day 2: Jun 9, 2022
11:10 am
11:10 am
GUEST FIRE-SIDE CHAT KEYNOTE: CREATING KILLER CONTENT
Content Marketing Strategies to Engage and Win More Clients in Financial Services
In the world of financial services marketing, content is crucial, building a story and a picture for your customer where trust is paramount. Stand out in a saturated market and create stories, videos and blog posts that people will love. Ignite your business with killer content with this action-plan:
- Understand the biggest trends and challenges content teams will face in 2022
- Drill down into changing customer expectations, in parallel with a changing society
- Stay ahead of the curve by creating and communicating a relevant and relatable brand voice
- Investigate specific writing styles for new platforms and future innovation
Power your digital marketing strategy with deep insights from digital marketing pioneer, and Wall Street Journal best-selling author
