Ann Handley

Chief Content Officer and Best-Selling Author

Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, dog person, and writer.


All Sessions by Ann Handley

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Day 1: Jun 8, 2022

Day 2: Jun 9, 2022

10:30 am

10:30 am

GUEST FIRE-SIDE CHAT KEYNOTE: CREATING KILLER CONTENT

Content Marketing Strategies to Engage and Win More Clients in Financial Services

Content Marketing Strategies to Engage and Win More Clients in Financial Services
In the world of financial services marketing, content is crucial, building a story and a picture for your customer where trust is paramount. Stand out in a saturated market and create stories, videos and blog posts that people will love. Ignite your business with killer content with this action-plan:
• Understand the biggest trends and challenges content teams will face in 2022
• Drill down into changing customer expectations, in parallel with a changing society
• Stay ahead of the curve by creating and communicating a relevant and relatable brand voice
• Investigate specific writing styles for new platforms and future innovation
Power your digital marketing strategy with deep insights from digital marketing pioneer, and Wall Street Journal best-selling author