Day 1: Jun 8, 2022
Day 2: Jun 9, 2022
INDUSTRY EXPERT: FROM ZERO TO ONE
CWB’s Journey From Marketing Chaos To Content Efficiency & Brand Compliance
In today’s modern marketing environment speed and efficiency are essential ingredients to ensure that creative content is hitting the right audience at the right time. However, financial services marketers also face the challenge of ensuring compliance has been adhered to on almost all creative pieces.
In this exclusive fireside chat, hear from Nadine Cotter, industry veteran and Creative Director of CWB Financial Group as she imparts her wisdom and CWB’s vision on how to ensure that her team and the broader marketing function are able to tackle creative and brand challenges head-on through a single SaaS platform and a focus on logical structure and efficiency.
Join us to hear more about:
- The triggers and milestones that can lead to a discussion on improving creative and content workflow
- How to evaluate technology options for digital asset management and creative workflow.
- Selecting a technology platform to meet the needs of both today and tomorrow
- How to craft the business case for creative and workflow management transformation
Build a more robust and compliant marketing strategy