Day 1: Jun 8, 2022
Day 2: Jun 9, 2022
9:30 am
9:30 am
INDUSTRY EXPERT: TARGETING MILLENNIALS
Marketing Strategies that Deliver Growth and Attract Generation Y in 2022
Millennials are a high-tech, socially minded generation that’s always looking for the next new thing — and they don’t respond well to traditional advertising especially in financial services. Take a closer look and find the best ways to enable your strategy for accelerating millennial adoption and retention. Create a roadmap to capture Gen Y attention:
- Using context-based advertising, allow your content to blend in with organically shared content on social media feeds
- Developing authentic, content-heavy and tailored digital marketing campaigns
- Understanding and communicating brand purpose to the younger group of financial service users
Build a more robust millennial marketing strategy harnessing the best mix of digital tools.
