Adam Nowiski

Senior Vice President, Growth


All Sessions by Adam Nowiski

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Day 1: Jun 8, 2022

Day 2: Jun 9, 2022

9:30 am

9:30 am

INDUSTRY EXPERT: TARGETING MILLENNIALS

Marketing Strategies that Deliver Growth and Attract Generation Y in 2022

Millennials are a high-tech, socially minded generation that’s always looking for the next new thing — and they don’t respond well to traditional advertising especially in financial services. Take a closer look and find the best ways to enable your strategy for accelerating millennial adoption and retention. Create a roadmap to capture Gen Y attention:

  • Using context-based advertising, allow your content to blend in with organically shared content on social media feeds
  • Developing authentic, content-heavy and tailored digital marketing campaigns
  • Understanding and communicating brand purpose to the younger group of financial service users

 

Build a more robust millennial marketing strategy harnessing the best mix of digital tools.