Content marketing is huge, with brands dedicating 25% of their budget to it. Manage your content to guarantee ROI on your spend. Source insights to:
Engage your customers and grow your client base with properly managed content.
Disruptive technologies and changing customer demands are driving fundamental transformation of the financial service industry. While social media is just one driver of this change, it's an important one. So how is the industry responding? Join us as we deliver the results of Hootsuite's global research which surveyed over 300 financial services professionals with responsibility for social media strategy. In this session you can expect to hear:
Customers demand support and expect you to know them better. Find out how to interact on their level, refine your personalization strategy and improve profit.
Source practical tips to:
Deliver business growth with a personal touch with customers.
Voice search is a hot topic these days—but chat is where you need to focus now. Marc Ferrentino, Chief Strategy Officer of Yext, dives into the three ways you need to prepare your brand to navigate conversational AI platforms and how brand marketers can succeed in a new era of fragmentation and complexity.
Innovative marketers are increasingly turning to machine learning to enhance customer experience and drive content. In financial services, however, marketers have been challenged with adopting advanced engagement capabilities in their highly regulated environments. What if the marketer and machine learning could collaborate in real time and within regulatory guidelines? Learn how to adapt and thrive with machine learning techniques that work within your regulatory constraints. In this session, we’ll show you how to:
Despite its potential, Artificial Intelligence can still be very elusive in the Insurance and Financial Services space. Apply cutting-edge algorithms to a unique combination of email, social media, alternative and first-party data to personalize and optimize engagements. Learn how to:
Implement AI solutions to personalize your communications
Your brand is only as strong as your digital strategy. Build the right strategy to elevate your institution and bring your brand to life. Source a strategy to:
Improve your financial brand with an improved digital strategy.
Not all attribution strategies are alike. And campaign optimizations based on the wrong attribution calculations can negatively impact a campaign. Source strategies to:
Use interactive personalized digital marketing to guide your customers through a sales and learning path that is personally meaningful. Employing this method allows your customers to interact with personalized content that keeps them engaged throughout the whole experience, including conversion.
Hear the story of how a 30 year old professional association that had zero activity in either content or digital marketing, embarked on an 18-month journey to rebrand, reinvent and revitalize itself. Source insights on:
Learn what worked and what didn't, highs and lows, and top ten takeaways.
Utilizing advisors to expand marketing reach will enrich enterprise marketing efforts. Explore how you can create better user experiences at scale and increase marketing program successes. Build your new marketing strategy by knowing:
Take away experienced perspectives to help elevate your client engagement.
This session will cover some of the key aspects in accelerating digital initiatives and ultimately delivering personalized and relevant customer experiences. This includes the use of cloud based digital marketing technology, the application of artificial intelligence /machine learning to marketing and examples of how financial services companies are organizing their marketing teams to better scale and increase the effectiveness their digital programs.
Achieving cross-channel parity is one of the most important factors in creating a customer-centric experience. Maintain a uniform presence across your platforms to make every interaction excellent. Overcome challenges around:
Deliver a truly client-centric experience to attract consumers to your brand.
AI, voice search, robo-advisors, and other innovations transform how people interact with financial services. Develop a strategy to ensure your institution is a technological leader. Source insights on:
Ensure your institution is a technological leader in marketing.
Making sustainable digital investment decisions has its challenges. Learn how to bolster your ROI and Profitability by using data and analytics. Increase your probability of success by:
Embed key analytics components to improve your digital investment decision.
What’s working in digital marketing today? Hear how you can best reach and convert your customers and measure your success. Source insights on:
Discover best practices from PayPal to build your marketing strategy.
Financial institutions are getting familiar with digital marketing, but practices keep evolving. Fortify your digital marketing strategy with state of the arts practices. Create a roadmap to:
Source best practices to refine your strategy.
Customer expectations are changing how marketing delivers value in the future Consumers look at leading digital/experience companies and expect the same from us. In this changing environment, it is important that marketing adapts without losing its meaning. Source insight to:
As Mary Meeker outlined in her 2017 internet trends report, adults are spending an average of 3+ hours per day looking at digital media on mobile devices. It’s no surprise that this behavior is driving mobile ad spend and an increasing demand for engaging content with shorter time frames to get it done. In this session, Mindy Loverin, Shutterstock Custom - VP of Strategic Partnerships, addresses the problem of how brands have more options today to create content, yet are not set up to create content at scale. Actionable takeaways include:
Content marketing is a big concept today in financial. Technology has advanced in recent years such that certain content can be matched to certain customers/potential customers—and served up digitally to them. Source insights on:
Create a content plan that will engage your audience and drive conversions.
The world of financial services marketing poses unique challenges and opportunities for social media marketers. Make the most of your social investments. Sources insight on:
Gain exclusive insights into what works – and what doesn’t – for social media in financial services.
B2B clients have different expectations and behaviours than their consumer counterparts. Develop a strategy to fit the unique needs of your B2B clients. Gain expert advice on:
Create a marketing strategy that resonates with your B2B clients.
Seminars can be a potent marketing tool. And for service-based companies, educational workshops might just be the best lead generation source you'll ever find. Services often require a longer, more complex sales cycle, during which a prospect needs to have the chance to understand the solutions available to them and how they work.
Why host seminars?
As organic reach on social media drops, digital advertising is blocked and tuned out, and customer expectations around data privacy enters a defining era, email is poised to continue to drive the best engagement and ROI. Learn how financial service brands can optimize their email strategy with a focus on anticipated, relevant, and personal content. Unlock more engagement in your email strategy by focusing on:
What works for retail financial services won’t necessarily work for B2B institutions. Develop a digital marketing strategy that works for your audience. Develop a plan to:
Win over B2B customers with relevant digital marketing.
Content marketing is a powerful tool, but it can be hampered by the lack of coherence with the overall marketing strategy. Align your content marketing with your overall strategy to bolster your branding. Gain insights to:
Take away practical tips from real life experience to bolster your content marketing strategy.
Marketing, in traditional accounting terms, is viewed as a cost centre. But your marketing department really should be a revenue driver. Source insights on:
Create a profit centre out of marketing to increase revenues.