Agenda - Day 3

There are no agenda items with this track

10:00 am

10:00 am

Networking

Enter Networking Lounge, Connect with Your Industry Colleagues

  • Get a good start on the day and make connections with industry leadership
  • Join “drop-in” roundtables on most topical issues
  • Schedule 1:1 video meetings with peers
  • Gather essential content at virtual exhibit booths

11:00 am

11:00 am

Setting Today’s Plan from your Host

Review key highlights of the event to plan your time strategically and ensure you get out of these 3 days exactly what YOU need.

11:05 am

11:05 am

INDUSTRY EXPERT: OPENING FIRESIDE CHAT

OPENING INDUSTRY EXPERT: DIGITAL ACTIVATION: Untapped Opportunities in Financial Services Today and Tomorrow

From online banking to quick app-based money transfers, the financial services industry has recently exploded through digital technology. While disruptive to the industry we know, this is a huge opportunity to reach consumers right where they are—on their computers and mobile devices. With the proper data and segmentation strategy, it’s actually easier than ever to reach your next new customer. Join us to learn:
·         The importance of breaking down siloes in data strategy and data activation, and how to make it happen
·         How to combine and decode your data from multiple sources to find the insights that can truly drive results
·         From data enrichment to identity resolution, what’s coming next in digital marketing

11:30 am

11:30 am

PANEL DISCUSSION: Why Data Analytics is Taking Centre Stage

Building Long-Term Customer Engagement Across All Channel Strategies

What should our next generation of measurement and analytics look like and how it adds value to all parts of the customer is of increasingly vital important to digital marketers. This session offers you strategies to use data analytics and segmentation to better engage with potential and existing customers in the most effective way.  Source practical tips to:

  • Discover how analytics makes truly effective digital marketing
  • Find out how to choose the best martech even within reduced budgets and without legacy system integration to develop better communications and analytics
  • How can financial institutions use segmentation to drive better relationship with customers?
  • Using enhanced technology, analytics data and social listening

Creating stronger and more meaningful data analytics and software systems

12:20 pm

12:20 pm

SPOTLIGHT DISCUSSION

THE FUTURE OF SEARCH & SEO: Go Beyond SEO and Paid Search: Implement Sound, User-Centred Search Strategies That Drive Traffic and Build Long-Term Authority

Search advertising and SEO are critical to building and maintaining brand visibility. Join us for this fascinating session and we’ll help you optimize your paid and organic strategies with insightful models and benchmarks. Look beyond traditional search marketing and explore the world of the future, where personalization, voice and smart tech will play a much larger role. Source practical tips to:

  • SEO and using personalization for enhanced website experiences
  • Develop robust keyword strategies that give the most potential for traffic generation
  • Automate and personalise content and search through new technology
  • Implement fixes and optimisations to ensure that your site is technically sound for search and CX

Leverage automation technology to increase your search marketing effectiveness.

12:40 pm

12:40 pm

Key Take-Aways and Summary of Day One from your Host

Hear the key solutions and take-aways from today’s sessions. Source a summary of action points for you to implement.

12:50 pm

12:50 pm

NETWORKING

Visit Virtual Booths, Source Content and Engage in Demos with Industry Experts

  • Pose your biggest questions to leading industry vendor experts through 1:1 video conversations or chat.
  • Experience a live demo and understand your options. Source leading-edge content from virtual booths.
  • Walk away satisfied with solutions to your biggest challenges.

1:30 pm

1:30 pm

Conference ENDS

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