Day 3:

There are no agenda items with this track

10:00 am

10:00 am

Enter Networking Lounge, Connect with Your Industry Colleagues

  • Get a good start on the day and make connections with industry leadership
  • Join “drop-in” roundtables on most topical issues
  • Schedule 1:1 video meetings with peers
  • Gather essential content at virtual exhibit booths

11:00 am

11:00 am

Setting Today’s Plan from your Host

Review key highlights of the event to plan your time strategically and ensure you get out of these 3 days exactly what YOU need.

11:05 am

11:05 am

Keynote Address

Aligning Technology to Agile Digital Marketing for Banks and Financial Services

AI, Chatbots, automation, big data, and other technological innovations offer opportunities, but only for institutions that are on top of new trends. Source new innovations to gain your competitive advantage. Gather insights on:

  • Knowing when to be an early adopter of technology
  • Gaining internal support: Agile and DT and the wide-ranging internal behavior changes
  • Emerging technologies in marketing: CMS, marketing platforms, chat and pilots using Voice data.

Ensure your institution is leading in leveraging technology innovations for marketing

11:30 am

11:30 am

TOP TIPS & PRACTICAL IDEAS: Overcoming Roadblocks in Digital Transformation 2020 & Beyond

Transformation is critical for financial services brands. Join us for this leading panel of like-minded digital leaders who want to share their thoughts and practice advice to help develop your digital transformation. Ask questions and benefit from an open discussion to help you take the right steps to support digital change for future growth and improved decisions. Enjoy

  • Staying ahead of your digital transformation strategy
  • Don’t let digital transformation slow you down
  • What are the new KPI’s that define a world-class CDO?
  • Bring speed to your digital transformation projects
  • Iterate and innovate as quickly as you can

Explore big ideas with our thought leaders of the changing financial world

12:00 pm

12:00 pm

Industry Expert

MOBILE MOMENTS: How Enhance Your Mobile Customer Experiences to Increase Conversions

Customers and visitors have different needs from your mobile proposition. Find out what your customers want from your mobile site and what critical changes you need to make: Source insights on how to:

  • The changing face of mobile and what next for marketers
  • Building an integrated mobile, website and online seamless experience
  • Customize your sales area with clever cross-selling

Building an integrated, robust mobile experience

12:20 pm

12:20 pm

Visit Virtual Booths, Source Content and Engage in Demos with Industry Experts

  • Pose your biggest questions to leading industry vendor experts through 1:1 video conversations or chat.
  • Experience a live demo and understand your options. Source leading-edge content from virtual booths.

Walk away satisfied with solutions to your biggest challenges

12:50 pm

12:50 pm

Industry Expert

Multichannel Big Data Navigate Your Data to Develop Impactful Insights into Customer Retention

Data and its challenges are not new, yet there are more challenges due to increasing volume, velocity and range of activities.  Ensure key insights at your company are heard clearly above the noise. Discover how to:

  • Use data to prioritize customers and test new products
  • Combine analytics with existing software
  • Produce actionable results

Collect, share and act upon your customer’s preferences

12:50 pm

Industry Expert

Employ Artificial Intelligence to Improve Customer Acquisition, Reduce Costs and Increase ROT

AI has the ability to perform tasks that once required menial labor, faster, cheaper and on a greater scale. Embrace AI to achieve more while spending less on your marketing efforts. Source practical tips to:

  • Perform automated A/B testing on a massive scale
  • Engage customers with chatbots
  • Use customer data to provide a customized experience

Get greater value from your marketing efforts with the power of artificial intelligence.

1:10 pm

1:10 pm

Case Study

Harnessing Data Innovative Consumer Acquisition and Retention

Building and maintaining a loyal customer base through requires a process centered on deepening customer engagement. Hear how to construct a model to improve your engagement capabilities – and attract loyal customers for life! Implement processes to:

  • Build engagement through personalization
  • Contains the right message, in the right channel, at the right time
  • Harness feedback and CRM software to discover CX do’s and don’ts

Increase customer retention, loyalty and lifetime value – all while building brand equity

1:10 pm

1:10 pm

Case Study

An AI Automation Roadmap: Mastering Each Step of Building a Successful Machine Learning and Analytics Strategies

Marketing automation is a top investment priority for 2020, with hype effervescing around automation and machine learning, smarter financial services companies are making more intelligent decisions.  This session will sort out the bots from the AI. Take away specific solutions to:

  • Find out what’s the latest AI and advanced analytics technology to offer seamless and engaging CX
  • Voice and Automation: getting scale
  • New software legacy integration and fragmentation issues
  • Gamification – how to make a real leap into digital

Getting more value of automation for ultimate personalized relationship with customers

1:30 pm

1:30 pm

Build Relationships, Network and Experience Unparalleled Peer-to-Peer Learning

Expand your network and engage in-depth learning with your peers. Take advantage of any format to further build your knowledge and networking base:

  • “Drop-in” virtual Roundtable chats with up to 15 fellow delegates
  • Cozy 3-4-person discussion
  • Engage in 1:1 video conversation with peers or vendors
  • Vendor solution roundtables

2:00 pm

2:00 pm

Industry Expert

2:20 pm

2:20 pm

THE FUTURE OF SEARCH & SEO: Go Beyond SEO and Paid Search: Implement Sound, User-Centred Search Strategies That Drive Traffic and Build Long-Term Authority

Search advertising and SEO are critical to building and maintaining brand visibility. Join us for this fascinating session and we’ll help you optimize your paid and organic strategies with insightful models and benchmarks. Look beyond traditional search marketing and explore the world of the future, where personalization, voice and smart tech will play a much larger role. Source practical tips to:

  • SEO and using personalization for enhanced website experiences
  • Develop robust keyword strategies that give the most potential for traffic generation
  • Automate and personalise content and search through new technology
  • Implement fixes and optimisations to ensure that your site is technically sound for search and CX

Leverage automation technology to increase your search marketing effectiveness.

2:50 pm

2:50 pm

Key Take-Aways and Summary of Day One from your Host

Hear the key solutions and take-aways from today’s sessions. Source a summary of action points for you to implement.

3:00 pm

3:00 pm

Networking Extravaganza and Virtual Happy Hour!

  • Meet informally with fellow delegates in “Drop-in” virtual roundtable chats.
  • Engage in 1:1 video conversation with peers or vendors.
  • Connect with fellow delegates as “recommend matches” based on similar interests and business objectives.

3:30 pm

3:30 pm

Conference ENDS

Get the latest news

*Privacy Policy