Blockchain – the technology behind bitcoin – is revolutionizing marketing, and it has the potential to revolutionize marketing as well. Explore what blockchain will mean for financial services and for your marketing efforts. Gain insights on how to:
Develop a strategy to make blockchain work for your financial services marketing.
Emerging technologies such as Augmented Reality and Cognitive Computing lie at the periphery of the Enterprise. They’re powerful and quite intriguing, but are they useful? In this session we’ll explore:
Walk away with a renewed appreciation for the art of the possible and how to harness emerging technologies for your brand.
It’s clear that digital is the way forward for financial services marketers, but making that transition is no easy feat. Jump-start your transformation with insights for the planning, design, and execution of a comprehensive digital marketing strategy. Develop a blueprint to:
Source your plan of action from leading Chief Marketing Officers.
Loyalty matters, even more today. Astute strategies can enable organizations to translate loyalty into profits. Learn to quantify loyalty and leverage the deluge of data available in the Big Data age. Source strategies to:
Heighten your influence over client sentiment through strategic use of data.
Most Financial Services Brands understand the importance of social media in their marketing, customer service and sales efforts, however, they still struggle to capture and analyze all the rich information and insights that the massive social data landscape provides. Explore four common use cases for your financial services brands. Source expert insights on how to:
Leverage SaaS technology to empower your social data driven digital ecosystem.
Marketers have a wealth of data to deal with. From your CRM to social media to specific campaigns, explore how you can best extract value from data. Get a plan to:
Align your strategy and resources to extract the most value from your data to grow the bottom line.
BMO launched the first of many customer led redesigns of the digital experience. The six-month project entailed delivering a mobile-first design approach while focusing on key customer journeys.
Apply three key pillars to improve your customer satisfaction. Source insights to:
Create a truly optimized customer journey through customer co-creation and digital analytics.
In the digital age, customers are no longer forming strong relationships with the brand they covet. Turned off by face to face and telemarketing sales techniques, today’s customer turns online for a better experience and to save time and hassle. Discover how personalization technology can:
Discover the fundamental technologies that can humanize your digital customer experience.
A national or international financial institution can create a complex service environment. Embrace service design as a means to remove silos, place your customer within the decision making process and to consider the holistic service experience. Develop a strategy to:
Apply service design to improve your customers’ experience across channels.
Delivering a top-notch customer experience is particularly difficult for the Fiserv industry. Financial offerings are so broad and deep that website visitors seldom see products and content that is important to them. Develop a plan to:
Transform your CX with real-time content.
Demand side platforms (DSP) allow marketers an unprecedented ability to optimize display performance with real-time bidding. Stretch your advertising budget and enable precision inventory buys. Examine strategies for:
Increase your advertising effectiveness and save costs using programmatic tools.
Technologies that underpin programmatic advertising can allow you to access a huge volume of third-party data that can help you deploy against your marketing objectives. But not all third-party data overlays are created equal. Understand:
Take away a clear understanding of how to evaluate source / compilation of third party data sources.
Clients don’t view their interactions with you as taking place within defined channels, and neither should you. Break down barriers between your channels to develop a true omni-channel experience for customers. Create a blueprint to:
Create an omni-channel experience to drive your marketing success
Achieving cross-channel parity is one of the most important factors in creating a customer-centric experience. Maintain a uniform presence across your platforms to make every interaction excellent. Overcome challenges around:
Deliver a truly client-centric experience to attract consumers to your brand.
Learn how today’s marketers can find new customers and increase the value of existing ones by leveraging the power of physical with digital marketing channels and the role of sequencing in your marketing messages. The latest neuroscience research conducted by Ipsos’ Neuro and Behavioural Science Centre shows the impact of integrated campaigns on consumer attention, emotional engagement and brand recall. This presentation will help you:
In assessing and amplifying your “integrated” marketing mix, you too can achieve the ultimate objective of inspiring action with customers.
Including video on a landing page can increase likelihood of conversion by up to 80%. Capture and hold your customers’ attention with video storytelling. Source practical tips to:
Reach your customers with video storytelling to attract new business.
New technologies, data sources and innovations offer opportunities, but only for institutions that are on top of new trends. Source new innovations to gain your competitive advantage. Gather insights on:
Stay on top of the latest marketing innovations to develop your competitive advantage.
Banks and insurers are investing heavily in innovations that digitally tether customers to their brand – from mobile apps to artificial intelligence. But while many organizations chase the next big innovation, they overlook where real brand differentiation lives – with their employees. Get answers to key questions:
Source leading practices in making employees your most valuable players
Intelligent targeting and the right bidding strategy remains key to taking display media programs to the next level. Adopt intelligent targeting technologies to effectively market to prospects in a “multi-device” environment. Discover strategies for:
Capitalize on mobile and cross-device technologies to drive acquisition in a real-time bidding environment.
The five best words you can hear a customer say are, “That’s interesting. Tell me more.” A conversation is a powerful marketing tool, because it’s one of the most effective ways to form a relationship with your customers. Conversations make your brand sticky. Gain insights on how to:
What’s working in digital marketing today? Hear how you can best reach, engage and convert your customers. Through this exclusive gathering of Chief Marketing Officers, source insights on:
Source best practices from Chief Marketing Officers to build your marketing strategy.
Financial services marketers face a thousand new challenges in this increasingly digital world. Embrace automation to optimize your marketing efforts and increase revenue without adding to your head count. Source practical tips to:
Leverage automation technology to increase your marketing effectiveness.
Consumers today are demanding more from financial brands and growing distrustful of traditional advertising. FI marketers need to be more creative than ever to get ahead of your competition. Hear strategic insights on:
Look into the future of financial marketing to drive your digital returns now
Widespread digital disruption in e-commerce is resulting in a rapid change in consumer expectations. The only way to protect and grow your website’s ROI is through constant conversion rate optimization with A/B testing. Develop a plan to:
Increase revenues and delight your customers with a high converting website coupled with a frictionless user experience.
Gartner estimates that endpoints of the Internet of Things will grow at a 32.5% CAGR worldwide from 2013 to 2020. Create an ongoing connection with your customers and gather new data. Discover the opportunities for:
Transform your product into something tangible through connected objects.
Credit unions and other smaller financial institutions may lack the resources of their largest competitors, but that doesn’t mean they can’t compete. Explore how your institution can win market share via digital marketing. Source a plan to:
Use digital marketing tools to better reach your customers and compete with larger institutions
Corporate clients are looking for trusted experts in financial services when they make business decisions. Position your brand as a leader in financial services to drive B2B growth. Create a plan to:
Position your brand as a financial services leader for corporate clients
Digital marketing in the B2B world requires a different strategy from retail financial services. Develop a marketing plan designed to meet the specific needs of your business customers. Source insights on:
Tailor your digital marketing strategy for a B2B audience.
What works for retail financial services won’t necessarily work for B2B institutions. Develop a content marketing strategy that works for your audience. Develop a plan to:
Win over B2B customers with relevant content marketing.
Today’s brands are expected to do more than provide great service. Consumers demand personalized content and experiences that are “tailored for me.” Captivate your audiences through web and mobile personalization. Learn new approaches to providing your customers with:
Build your brand differentiation with personalization and improve loyalty.
In the Summer of 2016, Borrowell became the first company in Canada to offer credit scores for free. Discover how creating value up front for your consumers can supercharge acquisition capabilities across your entire business. Take away best practices to:
Redefine your marketing strategy from a consumer value creation perspective
Various target markets react differently to marketing efforts. Enhance your campaigns by targeting them to your specific audience. Create a strategy to:
Develop a focused marketing strategy that resonates with specific audiences.
B2B relationships in the digital era are still based on relationships. Learn how your institution can build an omni-channel marketing and relationship model anchored on client segments. Develop a plan to:
Strengthen your B2B relationships with digital technologies.
The challenge of financial services marketing is to engage customers at every touchpoint. Understand how to setup your technology infrastructure, resources, and processes to deliver a unique and highly relevant user experience. Develop insights on:
Drive your marketing efforts with an improved experience at every touchpoint.
It’s clear that digital is the way forward for financial services marketers, but making that transition is no easy feat. Jump-start your transformation with tips for the planning, design, and execution of a comprehensive digital marketing strategy. Develop a blueprint to:
Source you plan of action from site development to social media with insights from a transformation expert.
When current events or life events leave your customers with questions, your brand needs to be there with relevant and helpful content. Create buzz and build trust by seeing things “through clients’ eyes”. Develop strategies to:
Be the first to address your customers’ needs to attract engagement and build ongoing loyalty.